Call of Duty: Black Ops Cold War Outage Map

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Call of Duty: Black Ops Cold War Issues Reports

Latest outage, problems and issue reports in social media:

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  The Street Champ (@TheStreetChampG) reported 2 minutes ago

  @Grizz100k 2K is cooked this year. I mean they been dogshit for the past couple years but CFB and Madden stepped they **** up a lot it looks. COD might actually be decent and GTA coming out? It’s a wrap if they don’t fix their game or come out with some new and interesting ****

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  Zachary Davidson (@Ryangofett_2490) reported 2 minutes ago

  @connor_stace Not all live service games are free to play. The most popular ones are paid actually CoD is $70 a year and brings in billions of dollars

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  TheAmericanTexan (@TexanAngry) reported 5 minutes ago

  @CallofDuty Ended XBox premium and purchased COD because that's all I play. Says I own it. Paid 100 freaking bucks and it still had problems. Customer service is worse then @ATT

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  Sourav Ghosh (@souravghosh) reported 6 minutes ago

  "ROAS & other efficiency metrics (NC-ROAS, aMER et al.) are misleading." I say this a lot. Sharing my rationale below. Please correct me where I am wrong. When an experienced operator like Sarah shares an opinion, I genuinely want to evaluate my blind spots. Full agreement on one thing: blended anything hides problems, and splitting new from returning is non negotiable. Here is what I keep snagging on. The three warning signs the post leans on - new customer revenue trending down, - first purchase contribution at -30% against a planned -10%, and - payback slipping from month 2 to month 6, none of them show up in ROAS, NC-ROAS, or aMER. First purchase contribution is a Contribution Profit number. Payback is either a cash timing question, or the LTV payback window. New customer revenue is a top line dollar figure. So the real early warning system here is 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿𝘀 𝗮𝗻𝗱 𝗽𝗮𝘆𝗯𝗮𝗰𝗸. That is the layer I would anchor on. 𝗪𝗵𝗲𝗿𝗲 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻 𝗰𝗿𝗲𝗲𝗽𝘀 𝗶𝗻 Built on Gross Sales, ROAS and aMER go blind to discounts and returns. A heavily discounted month can read as efficient while the real margin erodes. Build them on Net Sales instead, and that leakage is already inside the number. One problem solved. But even on Net Sales, these ratios still cannot see your Cost of Delivery. They stay 𝗯𝗹𝗶𝗻𝗱 𝘁𝗼 𝗖𝗠𝟭 𝗮𝗻𝗱 𝗖𝗠𝟮. 𝗧𝗵𝗲 𝗽𝗮𝗿𝘁 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗿𝗶𝗲𝘀 𝗺𝗲 If your COD percentage moves, from tariffs (the live one right now), a supplier price increase, freight, a 3PL change, or higher returns, your gross margin moves, and CM1 and CM2 move with it. Your ROAS can hold at 4.0 all month. Your aMER can sit perfectly still. Every efficiency ratio looks calm. And your Contribution Profit dollars quietly fall, because a revenue over spend ratio cannot see a cost change. Take spend decisions off those ratios while margin slides underneath, and you scale straight into a smaller contribution number. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗵𝗼𝘄 𝗶𝘁 𝗴𝗲𝘁𝘀 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲. 𝗧𝗵𝗲 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗻𝘂𝗺𝗯𝗲𝗿 𝗶𝘀 𝗻𝗼𝘁 𝗮𝘀 𝗰𝗹𝗲𝗮𝗻 𝗮𝘀 𝗶𝘁 𝗹𝗼𝗼𝗸𝘀 aMER and NC-ROAS both hang on one figure, new-customer Net Sales set against ad spend. The trouble is what is sitting inside that new-customer Net Sales number. Three things it quietly blends together. Past spend. A chunk of this month's new customers were primed by ads you ran weeks or months ago. Their Net Sales lands in this month's sales figure, but that spend is not in this month's spend total. Efficiency reads better than what today's dollars actually earned. Organic baseline. Some of those new customers were always coming, from word of mouth, brand, retail, referrals. The ratio hands every one of them to paid. Strip your organic baseline out and the real paid efficiency is lower than the blended number suggests. Delayed conversions. The spend you are running right now is priming new customers who have not bought yet. They are not in this month's Net Sales, so the ratio understates what today's spend is building. A brand investing in priming can look inefficient in the exact month its pipeline is filling. And the spend side has its own gap. These ratios put total ad spend against new-customer sales, while some of that spend might be going toward returning customers, intentionally or unintentionally. With proper exclusions set up you can keep most of that out, so it is a smaller issue, but a raw ratio still mixes acquisition and retention spend. So the sales side and the spend side do not line up in time, and the sales side does not separate paid from organic. 𝗧𝗵𝗲 𝗿𝗮𝘁𝗶𝗼 𝗺𝗼𝘃𝗲𝘀 𝗼𝗻 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗶𝗺𝗶𝗻𝗴, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. And attribution is never fully clean to begin with. That is a lot of weight to hang a spend decision on. 𝗪𝗵𝗲𝗿𝗲 𝗮 𝘁𝗮𝗿𝗴𝗲𝘁 𝗿𝗮𝘁𝗶𝗼 𝗹𝗼𝘀𝗲𝘀 𝗺𝗲 A ROAS or aMER target is an average. Spend is a marginal decision. Assume 60% gross margin, so Gross Profit is Net Sales after COD: Spend $1,000/day at 4.0 blended ROAS: Net Sales $4,000, Gross Profit $2,400, Contribution Profit $1,400/day. Spend $5,000/day at 2.5 blended ROAS: Net Sales $12,500, Gross Profit $7,500, Contribution Profit $2,500/day. Worse efficiency. 𝟳𝟴% 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿𝘀. Optimize to the ratio and the math quietly tells you to spend less and sell less to protect the average, and you can starve the contribution you needed to cover fixed costs and the cash cycle. 𝗛𝗼𝘄 𝗜 𝘀𝘁𝗶𝗹𝗹 𝘂𝘀𝗲 𝘁𝗵𝗲 𝗿𝗮𝘁𝗶𝗼𝘀 For daily diagnosis and steering, they earn their place. The pull is simpler: get the whole team optimizing toward the same dollar. A lot of fast growing subscription brands like to simplify around a target like this: returning customer CM2 covers OPEX, new customer CM2 covers acquisition. Clear that, and the surplus shows up as net profit. Not a universal law, just a clean way many of them keep decisions simple. Here is what I would actually like challenged. In ten years I have only seen efficiency metrics mislead people when those metrics were not anchored to revenue, profit, and cash. I have not seen a brand stay obsessed with revenue, profit, and cash and then get burned because it under-weighted the efficiency ratios. If you have seen the reverse, a brand that watched contribution and cash closely and still got blindsided in a way ROAS or aMER would have flagged first, that is the case I want to hear. Where is the blind spot? Evidence in the thread below, one piece at a time.

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  Pheonix (@Pheonix__ttv) reported 6 minutes ago

  @geralt_of_rivi @synaesthesiajp but we want those established IPs. thats the problem. They hold less power over time, but look at the most played games. People dont want new ****. They want more CoD and Fortnite, because that's what they like

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  dumb machinist player (@_CallMeLu_) reported 6 minutes ago

  @asdwesdfd personally I think, Static and Party finder are very different topics, party finder people treat like a COD Bo2 lobby all the time and not just him doing so. Statics are s'posed to be supportive and come up with a solution for a problem together rather than blaming a person

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  Timdog (@XboxTimdog) reported 6 minutes ago

  Well what that account said makes sense tho. The whole thing about what that account said tho is something that is coming that xbox needs to decide on or fix. Day one is wonderful but it gets snipped out. 80 dollars price point is another option and keep gamepass day and date. Down the road addressing this coming. Maybe just for huge IP? If you are gonna have hardware first and foremost is exclusivity. Every IP should be mandated to have some form of exclusivity. It could be something like a playable character. Play as @TheNotoriousMMA as a COD asset. Sell it on dlc 6 months later on ps5. To not use exclusivity is lazy. Could be early access , whatever , be creative. Doing nothing is the definition of lazy

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  T.M (@tactmedic52) reported 10 minutes ago

  @Truckedotkun @InfinityWard No its issues that have been plaguing the mode since the beginning dude. Its the first of its kind and IW is blissfully unaware of Radar advantages being too overpowered for example. DMZ Beta is full of people with unlimited UAVs and chasing players down.

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  Steven (@LordRevan104) reported 12 minutes ago

  @anacondaofdeath @LogPowerslave I disagree, but even so, there are options to fix that. They could make it like CoD or MCC where you can choose what to download. If you don't own or care to play past seasons, you can leave those uninstalled.

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  Don Elliott (@RealDonElliott) reported 14 minutes ago

  @CallofDuty it's been 6 years of this delay- when you fix it, I'm going to be a monster! It's like playing with one hand tied behind my back. A .3 kd is actually amazing! lol

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  me right here (@blitz9942) reported 16 minutes ago

  @GameOverThirty @synaesthesiajp The problem with MS shrinking to focus on 5-6 core IP is what happens in the off years? Yea, we get yearly cod (unless they changing that). But Forza, halo, and gears are all releasing this year. Even if they “made games faster” those IPs won’t release again until at least 2030

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  me right here (@blitz9942) reported 17 minutes ago

  @KingDudley_XBOX @GameOverThirty The problem is, they pulled cod because it wasn’t good for business. Once one goes, it’s not a hard reach to expect more to fall out of gamepass. Thats the way this looks to be going. If sales aren’t good, making exclusive doesn’t change it, but pulling them out of GP would

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  Jono 🐯😎🇮🇪 (@Core_Vendetta) reported 18 minutes ago

  Big fan of this staggered release of cod games to gamepass, a big problem they had with bethesda was releasing everything at once, to many drops at the same time means games will get skipped due to how people use gamepass, let them flourish for the people who haven't played

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  TheChoujinVirus (@ChoujinVirus) reported 19 minutes ago

  @EnderSp1k3 @JoshAnimator because, if what lolicons say is true, it would be "harmless" as letting a kid play GTA V or COD. Though we all know the obvious answer. The issue is that lolicons play that as it's normal

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  RibombeeTeacher (@RibombeeTeacher) reported 19 minutes ago

  @DreamyLunar The problem is the gamemodes they announced were a 1v1 which has little to no appeal to me, and zombies which if I wanted to play that I'd just play CoD since they've done it for years.