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Reddit status: access issues and outage reports

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Users are reporting problems related to: website down, errors and sign in.

Full Outage Map

Reddit is a social news aggregation, web content rating, and discussion website. Reddit's registered community members can submit content, such as text posts or direct links.

Problems in the last 24 hours

The graph below depicts the number of Reddit reports received over the last 24 hours by time of day. When the number of reports exceeds the baseline, represented by the red line, an outage is determined.

July 28: Problems at Reddit

Reddit is having issues since 02:40 AM EST. Are you also affected? Leave a message in the comments section!

Most Reported Problems

The following are the most recent problems reported by Reddit users through our website.

  • 54% Website Down (54%)
  • 24% Errors (24%)
  • 22% Sign in (22%)

Live Outage Map

The most recent Reddit outage reports came from the following cities:

CityProblem TypeReport Time
Bengaluru Sign in 2 days ago
Paris Errors 2 days ago
Gustavo Adolfo Madero Website Down 5 days ago
Nagpur Errors 7 days ago
Chhindwāra Website Down 8 days ago
Douai Sign in 16 days ago
Full Outage Map

Community Discussion

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Beware of "support numbers" or "recovery" accounts that might be posted below. Make sure to report and downvote those comments. Avoid posting your personal information.

Reddit Issues Reports

Latest outage, problems and issue reports in social media:

  • CesareDadamo
    Cesare D'Adamo (@CesareDadamo) reported

    cheapest customer research nobody actually does: search reddit and X for "anyone know a tool that" plus your problem people are describing your product in their own words, for free, with the exact pain that sent them looking you don't need to pitch. just be there where the question already lives

  • Crypto_Jargon
    Crypto Jargon (@Crypto_Jargon) reported

    THIS IS ABSOLUTELY INSANE!!! 🤯 THIS ONE REDDIT USER MADE HEDGE FUNDS LOSE BILLIONS AND SAVED GAMESTOP FROM DYING. GameStop was a dying video game store chain. Mall traffic was collapsing, digital downloads were killing physical game sales, and Wall Street had already written the obituary. Big hedge funds saw the same thing and smelled easy money. They shorted GameStop hard, so hard that at one point more shares were sold short than actually existed. The plan was simple: bet the stock to zero, collect the payout, move on. Then a guy posting as "Roaring Kitty" on Reddit said the quiet part out loud. This isn't a bad company falling apart. This is hedge funds manufacturing the narrative that it's dying so they can profit off the crash. GameStop wasn't fundamentally broken, it was being talked down on purpose. He'd already put $53,000 into shares and call options back in 2019 when nobody was paying attention. His post went viral. Then it went past viral. Elon Musk shared it on X himself, and that was the moment it stopped being a Reddit thread and became a movement. Within two weeks, GameStop went from $17 a share to $483 at its peak. From $17 to $350 alone was already an unthinkable move for a stock everyone had left for dead. Here's the mechanism that turned this from a rally into a massacre for the shorts. When a heavily shorted stock keeps climbing, the funds betting against it are forced to buy shares back just to survive, and that panic buying pushes the price even higher. It's called a short squeeze, and once it started, nothing could stop it. Melvin Capital, one of the funds leading the short, lost 53% of its entire value in a single month. Citadel and Point72 had to inject nearly $3 billion just to keep it from collapsing on the spot. It never recovered. Shut down for good by 2022. Congress got involved. Gill testified in front of lawmakers and opened with one line: "I am not a cat." And GameStop itself used the chaos to actually save the business. While the stock was flying, the company issued new shares and raised real money, cash it used to pay down debt and buy time to restructure, the exact lifeline a company like this almost never gets once Wall Street decides it's finished. One Reddit post. One guy who refused to believe the narrative. Billions in hedge fund losses, and a company that's still alive today because retail traders decided to prove Wall Street wrong.

  • iamazan8
    Azan (@iamazan8) reported

    I asked ChatGPT, Perplexity and Gemini the 10 questions my buyers actually ask. My product came up zero times. Ran the same test on Reddit. 9 out of 10. The problem was never my landing page. Wrote up the full test so you can run it on yours. Link below.

  • shaquille__t
    Shalommm🌸 (@shaquille__t) reported

    Not me going down multiple Reddit rabbit holes after watching The Prestige. Theories upon theories upon theories, wow, Nolan, what are you

  • LysdexiaTV
    Lysdexia (@LysdexiaTV) reported

    @only1kenyah Seems it a nationwide outage according to the folks on @Reddit

  • Azoke_
    Azoke🔻 (@Azoke_) reported

    @lutyrannus The problem with Reddit is that it's both the most and the least insightful social media platform for discussing video games, depending entirely on whether the person posting has even the slightest bit of videogame literacy. Most of the time, they do not.

  • FSNJ0seph
    NFS🔻 (@FSNJ0seph) reported

    @ShitlibSupreme The issue with you retards is that you have an incessant drive to contribute to a topic that you have no basic knowledge of outside of le hecking Reddit threads, Wikipedia pages and ur favourite shitlib live streamers opinions. nothing you are saying is correct even remotely

  • diegoist_
    Diego E. Santana (@diegoist_) reported

    A $AVGO Broadcom account director for the government and education segment sent an email last week offering "aggressive, rock-bottom pricing" to bring former VMware customers back. It landed in the inbox of a sysadmin who had already finished migrating off. He posted it to Reddit (r/sysadmin), where it collected two thousand upvotes and five hundred comments, almost none of them charitable. Read that email as a disclosure and it tells you something the earnings calls have not. The Register reported the plan back in May 2022, before the deal even closed. Concentrate R&D on roughly the top 600 accounts, the ones in regulated industries with enough IT complexity that switching suppliers is impractical. Let the long tail go. Cut sales and marketing spend from the high twenties as a percentage of revenue down to around seven, which is what Broadcom had already done to CA Technologies and to Symantec's enterprise business. Target $8.5 billion of EBITDA from VMware within three years of closing. They executed it almost exactly. Perpetual licenses were retired. Renewals went from six figures to seven. Cease-and-desist letters went out in 2025 to customers running software they had stopped subscribing to. The VCSP Advantage partner program ended on January 26, 2026, cutting more than four hundred cloud service providers out of the ability to sell or even renew for their own existing customers. The EU opened an investigation into the pricing rules. The part the model got wrong was the definition of "impractical to switch." T-Mobile is in a New York court right now arguing that Broadcom owed continued support on perpetual licenses it bought in 2023. T-Mobile runs VMware across roughly 303,140 CPU cores and more than a thousand applications. That is exactly the profile the strategy assumed would stay and pay. It won an injunction covering support through August 3, 2026 for $5.28 million, and the reason it gave the court for wanting the time was to finish leaving at a more deliberate pace. That is what the win-back email is actually reporting. A vendor does not offer rock-bottom re-entry pricing to people who already left unless attrition badly overshot the model. And the people who left are not coming back, because a discount cannot restore trust, and migrating a hypervisor twice is a career-ending line item. Which leaves an implication for anyone still on VMware today. The remaining installed base has more negotiating room this quarter than at any point in the last three years, and almost none of them have tested it. If your renewal falls inside the next twelve months, put price protection on the table with a stated cap across the full term, in writing, and read the assignment and change-of-control language in the same sitting. Bring a migration plan you have actually costed to that conversation, with hardware, hours and a date on it. You will learn very quickly which side of the model you are on. Two and a half years of squeezing bought Broadcom an enormous amount of revenue and one permanent liability. The customers who left found out they could.

  • masontdoyle
    Mason Doyle (@masontdoyle) reported

    Yes, because monkey's have no sense of life beyond their immediate, vapid existence. Humans understand deep down that they are a part of something greater than themselves, that they should give themselves to. Reddit tier argument.

  • KAHALA123Y
    KAHALA (@KAHALA123Y) reported

    Just confronted at work about having a VPN on my personal phone Facing a weird situation today, I was forced to replace my personal phone this weekend after my previous one was broken on Friday. I take my phone to work and use it during breaks to surf Reddit and download books onto my kindle app, to do this we (me and all my colleagues) use the company WiFi as we have been told we’re welcome to do. Now I live in an HMO in the UK so at home I have l a shared WiFi network, as a result I pay for a personal VPN on mly phone and computer.

  • TexMillionaires
    909 (@TexMillionaires) reported

    @reddit_lies More death threats too. Why the hell hs reddit not been shut down yet

  • oliverbrocato
    oliverb (@oliverbrocato) reported

    i see tweets, reddit threads, and messages in founder communities EVERY DAY of people complaining their brand got copied or ripped off I may have built something that has a 75% success rate on takedowns Not a silver bullet but DAMN good any1 dealing with this issue?

  • HarukaKunori
    はるか (@HarukaKunori) reported

    @HatlessCowboy I scrolled around Reddit and saw that pretty much everyone overwhelmingly agrees Opus 5 is terrible. I always felt Opus 4.7 and 4.8 were heavily downgraded models, basically compromises made due to compute shortages. And since Sonnet 5 didn't look too bad, Opus 5 should have been pretty good. But Anthropic completely blew it.

  • thundacheeks06
    CoolhandFluke (@thundacheeks06) reported

    @StevenErtelt First mistake was clear. Being on reddit. It most likely played a huge role leading her down this path in the first place. Sadly she hasnt realized this and continues to post in despair. She will find no sympathy only more destruction. If she doesnt realize this unfortunately it will probably lead to her ending her life.

  • mavafaith
    Red Pill Boy Mom 💊 (@mavafaith) reported

    “Crotch gremlin” Reddit is down the hall

  • Tir_rosul25
    Opispolos (@Tir_rosul25) reported

    @KimKToucher @wiivblo Dude you're on Twitter, the worst platform ever, you're not in th position to judge Reddit, sit yo *** down

  • realcoofy
    coof cops (chomped) (@realcoofy) reported

    @redditisleaking I've DMd and been a player. The fact that this was allowed to go on for 15 weeks is part of the problem. The first time you notice it you need to nip it in the bud before it becomes an entrenched behavior. I had a problem player and I told him that if he didn't take notes and pay attention when it wasn't his turn he wouldn't be allowed in the group. He felt "targeted" and left and the group was better for it. This was on Roll20. Almost every single random we picked up from Reddit was exactly like this. Selfish and retarded and refused to play the party game as a party. They wanted to play Skyrim.

  • Insolent_Villag
    Insolent_Villager 🇺🇲🥩⚛️💻 (@Insolent_Villag) reported

    @Grubhub_Care @Grubhub That link is entirely as unhelpful as you have been even when directly contacted from my driver account for this issue. All I get are canned responses with the same troubleshooting steps I already tried. I want to know when you estimate a real fix for your broken software. Not a "go help yourself" solution. I have MANY other gig apps and none of them have any such issues. The problem is in your software on Android on a newer Samsung Galaxy S25 Ultra. It has been a problem for the entire past year. I've contacted you repeatedly, and you've done nothing about it at all. This in the image below is a constant all night long with wifi on or off (as you have suggested many times now). I'm sick of it and it is a known issue on reddit forums. You haven't bothered to address it or fix it in a substantial amount of time. When will you?

  • firstfruitsapp
    james (@firstfruitsapp) reported

    Meta ads formats that often convert: X Reasons Why IG Story Us vs Them Venn Diagram Don’t Buy This iPhone Notes Text Message Whiteboard Low Stock Alert We’re Sorry Customer Testimonial New vs Old Breaking News Transformation Reddit Style Case of Emergency Google Search Problem vs Solution Side Effect Bundle Offer Stat Headline Doodle Hack 101 Email Screenshot Don’t Be Idiot Meme Trustpilot Reviews Text on Skin Native Podcast Tier List Zero Stars Greenscreen X Signs Myth vs Fact Crossed Out Problems You Can Avoid Us vs Us Warning

  • guinnessstache
    GuinnessStache (@guinnessstache) reported

    @TheGamingRevo3 The issue is for whatever reason the back end infrastructure for call of duty is absolutely garbage and it seems to be getting worse. As it is the amount of desync that goes on is insane lately. It's all over Reddit too so it's not just one offs. People are literally running behind a wall and dying 2 seconds later because the desync is so bad. Especially since season 5. On my screen I'll raise my gun and get a few shots off before the guy in front of me even shoots yet he kills me. Then I watch the replay and he's shooting me before my gun is even raised in the air. I've even plugged my PC in instead of using Wi-Fi and I still have this issue even with a constant low 20-30ms latency. So if you make this game any faster it's just going to get worse until they can fix whatever this garbage back end infrastructure they have.

  • HughJazzol
    gabe owners (@HughJazzol) reported

    The problem with current gen AI is that it was trained in large part, on huge amounts of reddit data. The average redditor holds views that average offline people find disgusting and reprehensible while simultaneously banning and removing other perspectives. Every frontier model has similar authoritarian impulses if pressed hard enough. The world is racing to embed reddit moderators in all of it's most critical software. Maybe that's a bad idea?

  • msyed_
    Mo Syed (@msyed_) reported

    1. Sam Altman says we’re already in the singularity Sam Altman says the singularity isn’t one dramatic moment. It’s a period where progress starts compounding so quickly that normal life struggles to keep up. Fair enough. A new near-frontier model drops every other Friday, models are logging into websites to do work, and Nvidia’s CEO can get 60 million views from his first post about open weights. The singularity might not arrive with robot armies. It might arrive as 47 tabs, five agents, and a calendar invite you don’t remember creating. 2. ChatGPT Work is crossing the line from chat to system ChatGPT Work can now stay signed into your regular websites across sessions. That means it can actually do work inside the tools where work already happens, instead of writing you a nice plan for doing it later. Sam Altman says he used it to build a trip-planning site for friends. Useful. But this is also the moment AI starts needing the same scrutiny as a new colleague with access to your browser, accounts, files, and calendar. The risk isn’t that the model writes a bad email. It’s that it can now do something with the bad email. 3. Microsoft is slowly reducing its OpenAI dependency Microsoft has released new in-house image and voice models for its products and Azure. That’s not Microsoft breaking up with OpenAI. It’s Microsoft remembering that relying on one supplier for the intelligence layer of half its product suite is a pretty big strategic risk. OpenAI helped give Microsoft a huge head start. Now Microsoft wants more control over cost, capability, and what happens if the partnership gets awkward. Every big company wants AI. None of them want to rent it forever. 4. The open-model debate is really a fight over who owns intelligence Washington is considering limits on Chinese open-weight models. Nvidia, Microsoft, IBM, Dell, and others are pushing back. The public argument is innovation and security. The commercial argument is just as important. Open weights mean more competition at the model layer. More competition means cheaper intelligence. Cheaper intelligence means more demand for chips, cloud, integration, and the thousands of businesses built around AI. That’s why Nvidia’s Jensen Huang is suddenly a champion of openness. He sells the picks and shovels either way. 5. Anthropic is conspicuously absent Anthropic is reportedly the only major lab not backing the open-weight letter. Makes sense. If you’re selling a closed, premium frontier model, the idea of powerful downloadable alternatives spreading everywhere is not exactly a relaxing thought. The open-model debate gets framed as safety versus recklessness. It’s also a fight between companies that profit from AI being widely available and companies that profit from controlling access to the best version of it. Both sides have real arguments. Neither side is doing this purely out of love for humanity. 6. Shared AI chats turning up in Google is the nightmare scenario A Reddit user reportedly found shared Claude conversations appearing in Google search results. If true, that’s an excellent reminder that “share” is rarely a casual button when AI is involved. People put work notes, personal context, code, client details, and half-formed thoughts into these chats. The AI itself is only part of the privacy problem. The other part is the boring product design around links, indexing, permissions, retention, and what defaults people never think to check. Before giving an agent more access, companies need to get the basics right.

  • s1rozha_
    s1rozha1 (@s1rozha_) reported

    CLAUDE CODE + MCPs JUST TURNED MARKETING INTO AN AUTONOMOUS SOFTWARE LOOP Cody Schneider says the hard part of startups is no longer building. it’s getting customers. and his answer is not another Zapier workflow. it’s code in the cloud making marketing decisions from live business data. the agent setup: > scrape Reddit for real customer pain points > rank the most repeated problems > generate ad angles from those complaints > create static ads with Nano Banana > create AI avatar UGC with HeyGen or Seed Dance > check creatives against brand guidelines with a vision model > publish into Facebook Ads through the Marketing API > pull results back into a warehouse > kill losers, keep winners, feed the loop again the boring part is the moat: > Airbyte pipes data from Facebook Ads, GA, PostHog, HubSpot, Stripe > ClickHouse becomes the warehouse > Claude Code / Codex talks to the data > agents run in Railway, Heroku, or any cloud server > the loop optimizes for actual revenue, not clicks real example from the video: > 2 ad sets per day > 5 ads per ad set > 10 new ads shipped automatically > 2-3 days for signal > worst performers turned off > winners moved into a budget pool the best startup idea in the episode was AI for WordPress. 43% of the internet runs on WordPress, and most plugins still make users do the work manually. > Yoast, but the AI fixes SEO for you > WPForms, but the form qualifies leads conversationally > WooCommerce, but the agent writes product pages and abandoned cart flows > Akismet/security, but the agent prevents the mess before Google de-indexes you most founders are still asking AI to write ad copy. the next wave will have agents running the entire feedback loop from market research to creative testing to budget allocation. bookmark this before your marketing team becomes a data warehouse with taste 👇

  • ecomchigga
    ecomchigga (@ecomchigga) reported

    you can find a product idea at 8pm on a friday, build the entire product by saturday afternoon, and have a stranger pay you real money for it before the weekend is over. $0 startup. one weekend. the idea doesn't even need to be yours. here's the exact 48-hour sequence. friday 8pm: open reddit. go to any subreddit tied to a skill, lifestyle, or profession. r/freelance. r/nursing. r/smallbusiness. r/teachers. sort by top of all time. scroll until you find the same frustrated complaint posted by different strangers. you're looking for 200+ upvotes on a specific problem with comment sections full of people saying "same" and "someone please make this." friday 8:19pm: found it. took 19 minutes. a rant with 743 upvotes from someone asking why a specific solution doesn't exist. 200+ comments confirming the demand. nobody has built it. friday 8:22pm: search gumroad for that problem. if products exist and have reviews, that's confirmation people already pay for this. find the gap. the angle none of them cover well. if nothing exists, the lane is wide open with zero competition and verified demand sitting right there. friday 8:30pm: close the laptop. go to sleep. the idea is locked. saturday 9am: open a blank google doc. write the answer to the complaint like you're texting a friend at midnight who genuinely needs help. no outline. no sections. no design. just the answer from start to finish until the answer is complete. pull the actual substance from the reddit threads, youtube tutorials, and existing free content scattered across the internet. your job isn't to invent information. it's to assemble it. the buyer is paying for the filter, not the secret. saturday 10:08am: first draft done. 68 minutes. 14 pages of messy unformatted text. saturday 10:30am: edit pass. if a paragraph doesn't directly answer the question or prove the answer with a screenshot, delete it. cut 3 paragraphs that were just throat-clearing. added 4 screenshots showing real examples. 14 pages became 11. saturday 10:50am: export as PDF. open canva. free template. type the title. change one color. export. 4 minutes. the cover looks like it was made in 4 minutes. doesn't matter. covers don't convert. answers convert. saturday 10:54am: create a gumroad account. free until your first sale, then 10% per transaction. upload the PDF. write a title that describes the outcome, not the file. price it $27. under $27 people file it as worthless. over $44 a stranger with no reviews hesitates too long. $27 clears without a testimonial. saturday 11am: product is live. total build time: 2 hours and 30 minutes. total cost: $0. saturday 11:15am: go to the same reddit threads that surfaced the idea. answer 3 real questions with actual detail. not links. real answers. link sits on your profile. never in the comment. answer the question well enough that people check your profile on their own. saturday 11:30am: post one tweet from a faceless account describing the problem using the exact language from the reddit thread. the tweet is about the frustration, not the product. link in the first reply. saturday 2pm: second tweet. same problem, different angle. saturday 11:17pm: phone buzzes on the couch. $27. someone in a timezone you've never thought about just bought an 11-page PDF you built that morning. you will never meet them or speak to them in your life. sunday: second sale. $27. monday: third. the product cost $0 to create, $0 to host until the first sale, and took one morning to build from a problem you didn't brainstorm. 743 strangers brainstormed it for you by clicking the same arrow on the same complaint. the math 4 months later if you never touch the file again: the same product at $27, with 2-3 sales per week from reddit answers alone, is $280-$350/month. passive. no posting schedule. no audience. no followers. just answers sitting in threads that people find from google every night. add a faceless X account with 3 tweets/day pointing at the same problem and the number moves to $1,200-$2,400/month within 60 days. one weekend. one google doc. $0 in. $27 back before monday.

  • WillowVoiceAI
    Willow (@WillowVoiceAI) reported

    He co-founded Reddit. He types about 100 words a minute. He talks at 175. Alexis Ohanian now runs 776, a venture firm he operates like a tech company. Most of his day is email, plus a lot of talking to AI to think through ideas. He had written off voice decades ago. He tried Dragon NaturallySpeaking as a kid and said it always sucked. Willow was the first time it actually delighted him. Now he mashes one key and talks. His social replies, his emails, his 3am brainstorms with AI, all spoken. The keyboard was built slow so old typewriters would not jam. He is done working that way. Free to start.

  • pemigewassetSun
    Dr Franconia Ridge (@pemigewassetSun) reported

    @TheTree @EndWokeness Reddit is down the hall

  • AuditTheHerd
    Audit The Herd (@AuditTheHerd) reported

    One of the most attracting parts about it $RDDT is their capital allocation. Looking at the numbers, Reddit is around 125 percent ROIC today. For context, the three year average is negative 70 percent and in December 2024 it was negative 160 percent. So we went from deeply negative to triple digit positive in about 18 months. In my view that tells you the business finally hit real operating leverage. The reason I find this so interesting is how little capital they need to get there. I listened to the CFO interview from earlier this year and he said it clearly. They spent about 7 million in capex last year and around 1 million in Q1 this year. For a business doing over 2.2 billion in revenue that is wild. From my perspective they can run this lean for two reasons. One, they rent everything. They run on Google Cloud and AWS and just pay for what they use. So they never have to build data centers ahead of demand and sit on empty capacity. When traffic spikes they rent more. When it calms down they scale back. Two, the users make the product. The community creates the content and moderates it. That means Reddit gets supply without paying big royalties or creator deals like other platforms do. That setup shows up in the margins. Gross margins are over 91 percent and the team has talked about incremental margins running between 55 and 70 percent the last couple years. So every new dollar of revenue carries very little extra cost. EBITDA ends up looking almost identical to cash flow. So for reinvestment, my read is they keep it simple. They put money back into the ad stack, search and core product. That is engineers and software rather than buildings and equipment. With about 2,500 people and over 860k in revenue per employee, any small win in monetization flows straight through. That is why ROIC looks the way it does right now. TTM NOPAT is around 618 million on an invested capital base of roughly 492 million. The profit is growing fast while the capital base stays small. When you can grow like that without needing to grow the base, ROIC really takes off.

  • rever9834
    rever (@rever9834) reported

    @o0owhitewolfo0o @AZ_Intel_ The wife actually posted to Reddit about their issues (anonymously but people figured out the account) The dude was cheating on her. She probably called him out and/or asked for a divorce and he pulled this ****

  • MichaelSavaged
    Savaged (@MichaelSavaged) reported

    T-Mobile’s customer service account on X has been responding to several users reporting a variety of problems. It’s unclear how widespread the issue is; Reddit users from Utah, Missouri, Arizona, Illinois, Virginia, Georgia, and California have all reported having problems with their device. Several users say their phones are showing they are in “SOS” mode. This means the phone is unable to connect to the network. While a user in “SOS” mode can’t make normal calls, they should still be able to call 911 in emergencies. Users can also connect to Wi-Fi and, if Wi-Fi calling is enabled, complete regular calls.

  • TysonFourDee
    Tyson 4D (@TysonFourDee) reported

    The only 3 things that actually matter when applying for a creative strategy role with no experience. 1. Quality Go deeper than they asked for. They want a brief? You give them a brief built on actual persona research with screenshots of the hyper-specific language real customers are using. Not "women aged 35-50 who care about skincare." The exact words from the Reddit thread where someone described their skin problem at 11pm in a way that no marketing team ever would. That depth signals something experience can't fake. It signals that you actually give a damn. 2. Quantity They asked for one concept. Give them two that are completely different from each other. Not two variations of the same angle. Two genuinely different creative directions that show range. Now they're not just impressed by one idea. They're wondering what else you have. 3. Speed They want it Wednesday. Send it Monday. Turn things around faster than expected. People are afraid of "coming off as too desperate". Instead, show that working with you feels easy. Half the battle in hiring is finding someone who doesn't make everything harder than it needs to be. Bonus: Send a Loom whether they asked for one or not. Walk them through your thinking, why you chose the angles you chose and what you noticed about their brand that informed your decisions. Then follow up throughout the process. It shows you actually want the role instead of just applying to everything and waiting to see what sticks. No experience required. Just these four things done better than everyone else in the pile.