Reddit status: access issues and outage reports

Problems in the last 24 hours

The graph below depicts the number of Reddit reports received over the last 24 hours by time of day. When the number of reports exceeds the baseline, represented by the red line, an outage is determined.

Most Reported Problems

The following are the most recent problems reported by Reddit users through our website.

• Website Down (55%)
• Errors (24%)
• Sign in (22%)

Live Outage Map

The most recent Reddit outage reports came from the following cities:

City	Problem Type	Report Time
Melbourne	Website Down	6 days ago
Stuttgart	Errors	7 days ago
Bengaluru	Sign in	9 days ago
Paris	Errors	9 days ago
Gustavo Adolfo Madero	Website Down	12 days ago
Nagpur	Errors	14 days ago

Full Outage Map

Community Discussion

Tips? Frustrations? Share them here. Useful comments include a description of the problem, city and postal code.

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Reddit Issues Reports

Latest outage, problems and issue reports in social media:

• 
  pro (@proceedingsx) reported 6 minutes ago

  most of my app's growth came from reddit and its not close no ads. just posting in subreddits where people already had the problem everyone overcomplicates this

• 
  ISOfunds (@isofunds) reported 9 minutes ago

  THE SMARTEST MODEL IS NOT THE BEST MODEL FOR AGENTS a reddit thread on r/LLM just nailed the agent economics question nobody asks: what model is good enough, cheap enough, and reliable enough to run agentic workflows at scale? deepseek v4 flash sits close to top-tier on cost-per-task while being a fraction of the price. for agents, that gap is everything. if each loop iteration costs $0.01 instead of $0.10, you can afford: - 10x more retries on failing tool calls - verification steps on every output - longer multi-step workflows without watching the bill - parallel "best of N" runs where you pick the winner the question stopped being "which model is smartest." it is "which model can I afford to run 1000 times today." one commenter spent $1K/month for 6 months on a single problem. the model that cracks it saves the $1K/m forever. cost matters until the problem is solved, then it does not. we stopped caring about benchmark rankings. we care about price-per-task, token efficiency, and whether the model can loop without drifting. the intelligence index already factors hallucination rates. the era of "just use the best model" is over. the era of "use the right model for each step in the graph" is here. that is model routing, and it is the difference between an agent that costs $50/run and one that costs $0.50/run. same task. same output. 100x cost difference. that is the whole game

• 
  Anthony Loera (@AnthonyLoera_) reported 11 minutes ago

  A man lost 3.5 Bitcoin. Years of saving, gone in a confirmed transaction he can't reverse. He wrote that he isn't posting for pity, he just doesn't want anyone else to go through it. Take that seriously. It's real, it's brutal, and anyone who uses it as a debating prop should be ignored. Now watch what the industry is doing with it. The response taking hold is: give up. Sell your coins, buy the ETF, let a custodian handle it, never think about keys again. People with real reach are already working the phones to make that conversion easier. Before anyone takes that road, look at where it goes. 😨 Roughly 84% of all US spot Bitcoin ETF assets, about $77 billion, sit with a single custodian. Some counts put it near 90%. Read that again. The proposed cure for "one point of failure" is to move everyone into one point of failure, at a hundred times the scale, and call it safety. 🫪 That isn't risk eliminated. It's risk pooled, concentrated, and moved somewhere you cannot inspect it. And be precise about what the ETF actually removes. It does not remove key generation, someone still generates and holds keys, you just aren't allowed to see the code, audit the randomness, or hear about it if something goes wrong. It doesn't remove the possibility of a catastrophic bug. It removes your ability to know about one. (Doh!) You didn't delete the risk. You blindfolded yourself to it and called the darkness peace. Then there's the part no bug can do to you, but a custodian can. You can be frozen. Your account can be restricted, your access suspended, your holdings reported and, if the law changes, surrendered. In 1933 Americans holding gold in institutions learned that custodied property is property that policy can reach. Nobody hacked anything. A signature was enough. Now the harder thing, the one nobody wants to say to a man who just lost everything. The answer to a failure of your judgment is not the surrender of your judgment. That instinct is ancient and it's always dressed as prudence. Something goes wrong, it's frightening and technical, so hand it upward to someone credentialed and stop having to think about it. Every ******* time, the thing traded away is the same: your standing to see, to check, to decide. And what you get back isn't safety. It's dependence, with the risk still there, now invisible and no longer yours to manage. A man doesn't become secure by finding someone else to be responsible for him. He becomes secure by getting better at being responsible. So what does getting better actually look like? Not "buy a different box." Two things. ✅ Verifiable randomness. The hardware failure this year happened because seeds were born with a fraction of the entropy the label promised, and nobody could check. The fix isn't trusting a better brand, it's code you can read and an audit you can reproduce on your own machine. Demand that, from me included. ✅ Stop being one target. This is the part almost nobody does. Don't hold everything behind one seed in one wallet. ✅ Split it across many independent time-locked vaults, each with its own keys, none derived from a shared seed, none registered anywhere. ✅ An address that has never spent has no public key on the chain at all, so there's nothing for anyone to attack until you choose to use it. ✅ When you spend, you open one small vault and expose exactly that one. The rest stay dark. One enormous door everyone knows how to attack, versus fifty small ones nobody can see. That's the actual lesson from a year of failures, and it costs a fraction of a cent to build. Self-custody done carelessly is dangerous. Nobody should pretend otherwise, and the man on Reddit is the proof. But the answer to careless ownership was never to stop owning. $DGB #DigiDollar #Bitcoin

• 
  John Marcum (@PJ_Marcum) reported 12 minutes ago

  @RoyTrizzle @IntuneSuppTeam I realized just after I replied, and saw your post on Reddit, then thought to myself "it's self-deploy that's causing his issues"

• 
  𝙲𝚑𝚊𝚛𝚕𝚎𝚜 𝙲. 𝙼𝚊𝚗𝚗 (@CharlesCMann) reported 18 minutes ago

  I haven't been here in 10 yrs, but this was just what I saw in some of Dhaka the last time I was there. Like I said, the municipal government is awful--and *that* is the big enviro issue there, along with the indifference the corruption has induced. Photo: Reddit user @visharu.

• 
  T Hannah (@tiddle22) reported 20 minutes ago

  After hours of searching thru google, reddit, youtube and tiktok not helping me and about to put my amateur sewing skills to the test, turns out I just needed a safety pin to fix the zipper on my backpack. That’s my day 1 bag and I’m not ready to let it go just yet.

• 
  jan dekkers (@jan_dekkers) reported 21 minutes ago

  I did a deep scan of the current discussions around $NIO across Reddit, investor communities, news coverage, and the themes dominating X/Twitter. Here's the overall picture. 𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁: 𝗖𝗮𝘂𝘁𝗶𝗼𝘂𝘀𝗹𝘆 𝗕𝘂𝗹𝗹𝗶𝘀𝗵 (𝗯𝘂𝘁 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗲𝗱) If I had to summarize the current mood: 🟢 About 60% bullish 🟡 About 25% neutral / waiting 🔴 About 15% bearish The interesting part is that the bears are no longer arguing that #NIO is going bankrupt. Instead, the debate has shifted toward whether management can finally translate strong execution into sustainable profits and a higher share price. 𝗝𝘂𝗹𝘆 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗲𝘀 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗧𝘄𝗼 𝗩𝗲𝗿𝘆 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲𝘀 NIO reported: 🟢35,934 deliveries +71% YoY 227,057 YTD (+68%) 𝗕𝘂𝗹𝗹𝘀 𝘀𝗮𝘆 🟢71% growth is phenomenal. NIO is outperforming most premium competitors on growth. 🟢July was always expected to be a transition month before stronger Q4 demand. 🟢2026 guidance still looks achievable. 𝗕𝗲𝗮𝗿𝘀 𝘀𝗮𝘆 Market expected closer to 38–40k. Missing expectations matters more than YoY growth. Investors worry August also won't exceed 40k. This explains why the stock reaction was weaker than many expected despite objectively strong year-over-year numbers. 𝗚𝗼𝗹𝗱𝗺𝗮𝗻 𝗦𝗮𝗰𝗵𝘀 𝗖𝗵𝗮𝗻𝗴𝗲𝗱 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 One of the biggest talking points is the recent Goldman Sachs upgrade. People are repeatedly sharing: 🟢"Successful turnaround." Goldman highlighted: 🟢Improving margins 🟢Stronger model lineup 🟢Accelerating deliveries 🟢Premium positioning This has become one of the strongest bullish talking points on social media. 𝗘𝗦𝟴 𝗮𝗻𝗱 𝗘𝗦𝟵 𝗔𝗿𝗲 𝗥𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 Many investors believe the refreshed SUVs are the best products NIO has released. Recurring comments include: 🟢Premium interior 🟢Technology leadership 🟢Better pricing 🟢Strong demand Several posters think these vehicles will become the foundation of Q4 profitability. 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗜𝘀 𝗡𝗼𝘄 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗧𝗼𝗽𝗶𝗰 This is probably the #1 discussion. People are asking: Can NIO finally make money? Instead of: Will NIO survive? That's actually a major shift in sentiment. Investors increasingly believe: Revenue is there. Deliveries are there. Margins are improving. Now they want earnings to confirm it. 𝗕𝗮𝘁𝘁𝗲𝗿𝘆 𝗦𝘄𝗮𝗽 𝗜𝘀 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗠𝗼𝗿𝗲 𝗔𝗰𝗰𝗲𝗽𝘁𝗲𝗱 Compared with a year ago, there's noticeably less criticism of battery swapping. Instead, discussions focus on: Recurring battery subscription revenue Commercial fleets Lower charging times Infrastructure moat Many investors now view it as one of NIO's competitive advantages rather than an expensive experiment. 𝗢𝗡𝗩𝗢 𝗜𝘀 𝗦𝘁𝗶𝗹𝗹 𝗗𝗶𝘃𝗶𝗱𝗶𝗻𝗴 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 This remains controversial. 𝗕𝘂𝗹𝗹𝗶𝘀𝗵 𝘃𝗶𝗲𝘄 Expands the addressable market Increases volume Boosts factory utilization 𝗕𝗲𝗮𝗿𝗶𝘀𝗵 𝘃𝗶𝗲𝘄 Could dilute the premium brand Lower margins Too many overlapping SUVs Even many bulls believe NIO should simplify its product lineup. 𝗥𝗲𝗱𝗱𝗶𝘁 𝗜𝘀 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗧𝗵𝗮𝗻 𝗘𝗮𝗿𝗹𝗶𝗲𝗿 𝗧𝗵𝗶𝘀 𝗬𝗲𝗮𝗿 Looking through recent discussions, the tone has improved significantly. Common themes include: 🟢"Finally executing." 🟢"The products are outstanding." 🟢"Management deserves credit." 🟢"Q4 will be the real test." 🟢"Need profits now." Many posters expect 450k–500k deliveries this year if momentum continues. 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗖𝗼𝗻𝗰𝗲𝗿𝗻 𝗥𝗲𝗺𝗮𝗶𝗻𝘀 𝘁𝗵𝗲 𝗦𝘁𝗼𝗰𝗸 𝗣𝗿𝗶𝗰𝗲 This comes up constantly. Typical comments: "Great company. Terrible stock." Investors feel: Execution has improved. Wall Street hasn't rewarded it. Short sellers still dominate sentiment. Every rally gets sold. That frustration is widespread. 𝗪𝗵𝗮𝘁 𝗜𝘀 𝗡𝗼𝘁 𝗕𝗲𝗶𝗻𝗴 𝗗𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱 𝗠𝘂𝗰𝗵 Interestingly, these older criticisms have largely faded: Bankruptcy Cash running out Delisting fears "NIO is finished." Those topics are far less common than they were 12–18 months ago. 𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗕𝘂𝗹𝗹𝗶𝘀𝗵 𝗧𝗵𝗲𝗺𝗲𝘀 𝗥𝗶𝗴𝗵𝘁 𝗡𝗼𝘄 🟢71% YoY delivery growth 🟢Goldman Sachs Buy upgrade 🟢Premium margins 🟢ES8 / ES9 demand 🟢Q4 profitability expectations 🟢Battery swap moat 🟢Software and technology leadership 🟢International expansion 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗕𝗲𝗮𝗿𝗶𝘀𝗵 𝗧𝗵𝗲𝗺𝗲𝘀 July deliveries missed elevated expectations. Profitability still needs to be proven. Cash burn remains under scrutiny. ONVO margin concerns. Stock continues to underperform despite improving fundamentals. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 The social media conversation around NIO has become much more constructive over the past few months. The focus has shifted from existential concerns to execution: investors are now debating how profitable NIO can become, rather than whether it can survive. At the same time, expectations have risen. Strong results like 71% YoY delivery growth are increasingly judged against aggressive forecasts rather than historical performance. That's why sentiment is positive overall, but reactions to monthly delivery reports can still be mixed.

• 
  Keo (@timelinetripper) reported 22 minutes ago

  @Sm00thEeE @meremothi It's easy to forget that the whole internet looked like Reddit and BlueCry a few years ago, here included. The image boards were pretty much the only place you could speak freely unless it was on a private Discord or Matrix server or ICQ. I expect everything to look like that again in the very near future, and am preparing for it accordingly.

• 
  Peregrine-Falcon (@PFalcon451) reported 24 minutes ago

  @EthosHeretica Try Reddit. Where the moderation is done by real people, has all of the same problems that you just listed, and the moderators are condescending asshats on top of all of that.

• 
  Benjamin (@BenjaminYumi8) reported 24 minutes ago

  @protonmailer999 @JackAdlerAI I have no issue with your opinion. I am only saying what the science (not scientists, science magazines, Reddit, etc) says.

• 
  Mark Cecchini, CFP® (@markcecchini) reported 25 minutes ago

  >I have no idea what my RSUs actually net me after taxes. I just see a big number in Shareworks. >my ISOs expire 90 days after I quit, and I can't afford to exercise them all. >there's a tender offer window open right now, and I don't know how much to sell / what to sell. >70% of my net worth is in one stock, and I know that's bad...but selling feels like betting against my own company, and no one else on my team is selling. >I got hit with a huge AMT tax bill last year, and nobody warned me. I had to sell a bunch of our ETFs to cover. >I'm in a blackout window basically half the year...when am I even allowed to sell? >my company just did a secondary at a huge valuation, and I don't know if it's real money yet (or if I should be risking a 3rd party secondary transaction). >I have options at three different companies from three different jobs, and my Carta login is a mess. >we both got promoted earlier this year, and now our withholding is way off...we owed $40K last April, and I don't know why. >our CPA files our returns on time, but nobody is doing anything *before* EOY or next April. I keep hearing about tax planning. >should I be doing the backdoor Roth thing? The mega one? I read about it on Reddit. >I moved states mid-year while working remote, and my options vested and were exercised in both places. Where is it taxed? >we want to buy a house, but all our money is in his company equity, and he can't sell yet. >I want to take 6 months off post-liquidity event to avoid burnout, but I can't tell if we can afford it. >one of us wants to join a Series A startup, and we need to know if the other's job can carry our lifestyle. >we just had a kid, and I know there's stuff we're supposed to be doing...but we haven't done any of it. >my company might IPO next year, and I want a plan *before* it happens, not after. >If I get laid off, what's our actual household runway? I've never done the math. >we make very good money, and I still feel like we're winging it with spending and tracking. >we have accounts everywhere and not one place we can see a consolidated view >my husband and I haven't actually agreed on what we're working toward. >we always say we're going to sit down and decide on big ticket items, but then it's kids' stuff and fire drills at work that get in the way. > > > > > we could probably figure this out ourselves, but we never do.

• 
  Ali (@aliguenbour) reported 26 minutes ago

  @igmarinelli I started HIYAL by trying to predict machine failures, then reddit technicians made me question the whole approach. I think TRACTIAN and HIYAL are solving the same problem from two different sides. I have one question for you can you open your DMs?

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  Amol Parikh (@AmolParikh10) reported 27 minutes ago

  It's a dumb question. I will ask it anyways. Let's say you find folks who are discussing a problem you plan to solve with your product. Now you respond in the thread and answer their questions to build your credibility and some of them want to know about your product. Question: How many DMs per day can you safely send about your product without getting banned on: a) X b) Reddit c) Linkedin

• 
  iago. (@idalwave) reported 36 minutes ago

  @MoxieBoosted 100%. I think this is what happened to a Reddit Storytime narration channel, UnderSparked, 2 months ago. They got hit with the anti-monetization hammer for credible reasons. YT’s statement was super vague and didn’t point to what was the issue with their channel

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  ZBM2 (@zulubravomike2) reported 38 minutes ago

  @CrownMaybe Parody is a possibility, but the problem is that there are actual people who seriously express opinions like that on Reddit, so you can't be entirely sure.

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  $JUXA meta (@1juxa) reported 40 minutes ago

  @BalegultArada @BalegultArada
You’re a 47-follower keyboard warrior with a feudal cosplay name and the emotional range of a spoiled child who just discovered MAGA talking points. You spend your days making menopause memes about women who won’t **** you, then cry “lonely souls” while projecting your own incel energy. The only thing “overprotective” here is your ego after realizing nobody in the real world takes your “citizens arrest” fantasies seriously. Keep talking about “government cheese” and “my hard-earned tax money” while you sit in your mom’s basement threatening deportation like a mall cop with a Reddit degree. You’re not MAGA, you’re not Amhara pride you’re just a bottom-feeding troll who needs attention so badly you invent drama with people who forgot you exist five minutes after scrolling past. Sit down, shut ******** up, and go touch some grass before your next “scheduled” fantasy gets you blocked into irrelevance. 90% of your timeline is already scum — congratulations, you fit right in. 🤮

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  𝔄𝔭𝔞𝔱𝔥𝔶 (@Maasofaaliik_Al) reported 40 minutes ago

  @sashasscorner @DiegoyCarbono5 I don't use Reddit and Rick and Morty is a show for dumb people who want to feel smart If that's what you see in what I say, it truly speaks volumes about how tragic your lack of personality is I know why your partners cheat on you. It's sheer boredom, and deep down you know it

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  -Mini🍎💫🐦‍⬛ (@1Simp4QinChe) reported 40 minutes ago

  @misscherrybud @xyzfishie @reaparadise The ladsog Reddit I think has said there was a discord server but I don’t have a Reddit account so I haven’t asked for an invite

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  PKSeven (@CMDR_PKSeven) reported 41 minutes ago

  @Pirat_Nation The problem is like with the Reddit blackout a few years ago: don't announce the end date.

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  Ikatono (@Ikatono) reported 45 minutes ago

  @bolsademiedo Back when I was in reddit there was an occasional attempt to white-wash Israel/the IDF on r/vegan but they would always get shot down.

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  arsh  NAmen (@arshgoyal13) reported 50 minutes ago

  @KEVINKHUU9 gonna post on reddit to see if i can find other people dealing with it, only fix i've been told about is VPN but i haven't been able to verify it yet. see if that works.

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  Lotto (@LottoLabs) reported 50 minutes ago

  I’ve read lots of people having issues on here and Reddit with this exact thing Now a days it’s literally: download your harness of choice, oauth to your cloud of choice, get it to set up everything that you want (inference engines and download models, a/b test settings, point it to engine docs for support), then just hangout.

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  Bryan Waldo (@bryanwaldo) reported 51 minutes ago

  @Biotech2k1 Something to start researching in your down time is data licensing. This whole AI bubble is going to depend on access to the best most current data. We're not talking about reddit or X slop.

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  J.C. (@Voodoo319E) reported 51 minutes ago

  @cb_doge Twitter should buy Instagram or reddit... only two places really causing problems

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  gal galoch (@antifatwa) reported 53 minutes ago

  @DeTrop_ Yes, that is definitely a problem. So many young people are trying to make jokes the way people post comments under reddit posts, which is a sickness now. They think they can saw something similar to a friend in person they way they talk to total strangers online.

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  Nirojaan. A (@niro_ruffsoulja) reported 54 minutes ago

  @CP24 Yeah there's a $1.2 million USD bounty on this guy according to some of the reddit forums. Oh well not our issue

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  Abhishek Rajput (@AbhishekRa59512) reported 56 minutes ago

  This is the exact distribution playbook used by some of the fastest growing startups Most founders don't fail because they build bad apps They fail because nobody knows their app exists Save this 1 -> The reality You shipped your app You posted about it Nothing happened Reddit ignored your launch Your Canva carousel got a few likes Your tweet disappeared in the timeline The hard truth 99 percent of founders never make a single dollar Not because their product is bad But because they never learn distribution The founders making money solved marketing before everyone else 2 ->The proof Some of the biggest startup wins followed the same playbook → Cal AI sold for millions after building massive organic attention → WisprFlow generated over 500 million organic views → Cluely became impossible to ignore because their UGC videos were everywhere None of them relied on spending huge budgets on ads in the beginning Organic content created the demand first 3 -> The strategy The answer is UGC User Generated Content Real people talking about your product Not polished advertisements Not sales pitches Just authentic videos showing how the product solves a problem Think about it When was the last time you clicked on an ad Now compare that to the last time you downloaded an app after watching someone casually use it in a short video That is the power of UGC 4 ->The system The process is surprisingly simple → Find creators who match your audience → Give them clear briefs based on viral content formats → Let creators produce videos → Pay based on performance instead of upfront whenever possible For example set payouts only after reaching milestones like 1 million plus views → Track which videos actually drive installs and signups → Double down on winning formats → Stop investing in content that does not convert → Repeat the process every week Most founders fail because they manage all of this manually in spreadsheets and Notion 5 -> The takeaway Building the app is only half the game The real leverage comes from building a repeatable distribution engine Find creators Discover viral formats Write better briefs Track every video Measure conversions Reward top performers Then repeat The best product does not always win The product with the best distribution usually does

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  STILLWAVES (@Still_Waves) reported 58 minutes ago

  @GamesNosh I haven't noticed this too bad, and unlike reddit if you spot a bad argument you can call it out and the LLMs go "you're right". ( That may be the real problem )

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  Local Man Too Angry To Die 🐝 (@SwervoT3k) reported 1 hour ago

  One of the worst things about being online these days is you can’t talk big picture. You will always end up with some Reddit brained dude who insists on hyper-focusing on some minor aspect of a bigger issue.

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  Harpal Singh (AI SEO / GEO) (@CustomIntent) reported 1 hour ago

  Ask ChatGPT for the 'best Vitamin C Serum' & owned domains get cited just 2.2% of the time. Editorial and review sites get cited 60-70%. Forbes, Target, and affiliate review sites aren't winning on authority. They're winning on FORMAT. Every one of those pages is built on a comparison table. Every brand owner in beauty knows this. But almost none of them will build one. Because a comparison table means printing a rival's price on your own site, putting the $8.10 serum on the same page as your $185 one, & writing down what's wrong with your own product. Legal hates it. Brand hates it more. But the fear of comparison tables is pointed at the wrong thing. You don't win a comparison table by winning every column. You win it by CHOOSING the columns. Here's how to build one that actually gets CITED and DOESN'T piss off Brand or Legal. Step 1...ranking & getting assembled are DIFFERENT things Ranking rewards the page that best matches a query. Assembly rewards the page an engine can reuse without rewriting it. An engine never answers a commercial question straight. It fans the query out first. Ask for the best vit c serum & behind that it's also asking which form of vitamin c actually does anything, what strength suits a first timer, what the credible options cost, what you can't layer it with. Every one of those sub questions is a column. Every product a buyer would shortlist is a row. The whole game is supplying the grid before the engine has to build one out of scraps. Step 2...Rows are the options. Columns are the buyer's questions Rows are every option a buyer weighs. Rivals included. Columns are the questions in the order they get asked. Price. Strength. What else is in it. What's wrong with it. Who it suits. Then the part almost nobody has the ***** for...give the trade offs their own column & fill your own row in honestly. "What can't I layer it with?" stops being a question & becomes a cell. Doing this for The Ordinary I'd caveat it straight: not for the same routine as niacinamide, retinoids, peptides or direct acids. That column is where the table earns its neutrality, & neutrality is the ONLY reason it gets quoted. Strip the limit off your own row & you built a pitch not a comparison. Step 3...how to do that & keep your brand team onside You choose the columns. Pick the criteria you genuinely win on. Price per ml instead of price. Fragrance free. What it can share a routine with. You choose the rows. The set stops where ChatGPT's shortlist stops. You are not obliged to list everyone who sells a serum. You write product trade offs as fit conditions, not faults. "Best used within 3 to 6 months of opening" reads as freshness, not a defect. You put a dated disclosure line above the table. What order the rows are in, what day the product info was checked, & that one of the rows is yours. A dated, sourced, declared table is defensible under comparative advertising rules in a way "clinically proven best" never is. Step 4...Every table cell is a number or it's decoration No 'varies'. No 'luxurious'. No 'dermatologist loved' where a concentration is published. $27.95 & 20%. Not 'affordable' & 'potent'. Step 5...mark it up so a machine doesn't have to guess A real HTML table. Not a grid of styled divs & NEVER a screenshot. A machine can only reuse a structure it can parse. Header row in thead with scope="col". Product names as scope="row". A one line caption naming what's compared & the date the cells were checked. Table schema on the element, Article schema on the page. One last thing. The whole stack is free. Google People Also Ask & autocomplete for the phrasings. Retailer sidebar filters for your columns. Reddit for the criteria those filters miss. TablePress for the markup.